New York vs London

New York and London are the classic transatlantic split: same language, different index. Search "coffee shop" in each and Google returns different chains, different local packs, and often a different balance of ads to organic results, because gl flips from us to gb and the local businesses change entirely.

For any brand running in both markets, the New York result tells you almost nothing about the London one. This is the fastest way to see that gap without a VPN.