Search Google from two places at once
Pick a keyword and up to five locations — one city, two countries, or a whole region at once — and translate the keyword into the local language if you need to. We build geo-targeted Google URLs using gl, hl and an encoded uule location, so you can see how results shift by region.
Links open google.com directly in your browser — nothing is scraped or proxied. Results reflect Google's own geo-targeting for the selected location.
How it works
- 1 · Pick one to five locations
Type your keyword once, then choose where to search it from. A single location works fine when you only need to check Google search results in another country. Add a second to compare two markets side by side, or keep going up to five for a multi-city local SEO audit — franchises, service areas, or a national brand checking every region at once. Cities, regions and whole countries all come from Google's official geotargeting dataset, so the place you pick is a place Google actually recognises.
- 2 · Translate the keyword (optional)
People do not search in your language. A customer in Milan types "idraulico", not "plumber", and Google ranks pages for what they actually type. One click translates your query into the language of the location you picked — 40+ languages, including regional varieties like Latin American Spanish, Brazilian Portuguese, and Simplified versus Traditional Chinese. The original is one click away if you want to compare both.
- 3 · We build the geo-targeted URL
Each place is encoded into the exact search parameters Google reads:
glfor the country,hlfor the interface language, and a protobuf-encodeduulecarrying the canonical location name for street-level precision. Personalization is switched off withpws=0so your own account history stops skewing the test, and location stays the only variable. - 4 · Compare, export, share
Open every SERP at once — tiled side by side on desktop — and read the organic results, the local pack and the ads straight off Google. Nothing is scraped, proxied or cached, so what you see is live. Copy the comparison as a Markdown table or CSV for a client report, or send the share link: it rebuilds the exact same comparison for whoever opens it.
Who uses it. Local SEO specialists checking whether a client ranks in the local pack across a service area. PPC managers previewing which competitors are bidding on a keyword in a market before they spend there. Affiliates and publishers checking what a search results page looks like in each country their traffic comes from. Agencies running a multi-location rank check without paying per location. Anyone who needs to see Google from another city, another country, or another language — without a VPN, a proxy, or an account.
Why does any of this matter? Because a keyword has no single ranking — results shift by city, which is how competitors stay hidden from your desk, and even by interface language, as bilingual markets like Canada show. Start with comparing the local pack between two cities, browse popular city comparisons, or look up a term in the geo-SEO glossary.
One email a month, when Google's geo-search changes
No spam, no filler — just what actually shifts in local and international search, and how to check it. Unsubscribe anytime.
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Frequently asked questions
What anywhereserp does, how location-based search simulation works, and how your data is handled.
What is anywhereserp?
anywhereserp is a free web tool that lets you preview and compare Google Search results for the same query as they appear in two different locations. Pick a keyword, choose any two cities, regions, or countries, and it builds geo-targeted Google Search URLs so you can see how rankings differ by place.
How does location-based Google search simulation work?
Google exposes several URL parameters that control the geographic and language context of a search: gl sets the country of results, hl sets the interface language, and uule encodes a specific canonical location for city-level targeting. anywhereserp constructs these parameters from Google's official Geotargets dataset and opens the resulting search on google.com in your own browser.
Is anywhereserp free to use?
Yes. The tool is completely free, requires no account, and has no usage limits. It is supported by unobtrusive advertising.
Does the tool collect or store my searches?
No. There is no server-side logging of your queries. Everything happens in your browser. The only data stored is an optional list of your recent locations, which is kept in your browser's localStorage on your own device and never transmitted anywhere. You can decline this or clear it at any time.
Who is this tool for?
It is built for SEO specialists, digital marketers, PPC managers, and business owners who need to check how their website or their competitors rank in specific markets. Because Google personalizes and localizes results, a search from your own city rarely reflects what a user in another country sees.
Can I compare search results on mobile versus desktop?
The location comparison works for the standard desktop results page. Google determines whether to serve a mobile or desktop layout from the device's User-Agent, which a browser redirect cannot change, so true mobile-versus-desktop comparison requires a server-side approach that is on the roadmap.
Why do search results differ between countries?
Google tailors results to a user's location, language, and regional index. Local businesses, map packs, language of content, currency, and even which sites rank can all change from one country to another. Comparing two locations side by side makes those differences visible.