Search Google from two places at once
Pick one query and two locations. We build geo-targeted Google URLs using gl, hl and an encoded uule location, so you can see how results shift by region.
Links open google.com directly in your browser — nothing is scraped or proxied. Results reflect Google's own geo-targeting for the selected location.
How it works
- 1 · Pick
Type one query and choose two locations — any mix of cities, regions, or countries from Google's own geotargeting list.
- 2 · Build
We encode each place into the exact parameters Google reads —
glfor country,hlfor language, and a protobuf-encodeduulefor the precise location — with personalization disabled. - 3 · Compare
Open both SERPs side by side in your own browser and read the differences directly off Google — nothing scraped, nothing proxied, nothing stale.
Why does any of this matter? Because a keyword has no single ranking — results shift by city, which is how competitors stay hidden from your desk, and even by interface language, as bilingual markets like Canada show. Start with comparing the local pack between two cities, browse popular city comparisons, or look up a term in the geo-SEO glossary.
One email a month, when Google's geo-search changes
No spam, no filler — just what actually shifts in local and international search, and how to check it. Unsubscribe anytime.
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Frequently asked questions
What anywhereserp does, how location-based search simulation works, and how your data is handled.
What is anywhereserp?
anywhereserp is a free web tool that lets you preview and compare Google Search results for the same query as they appear in two different locations. Pick a keyword, choose any two cities, regions, or countries, and it builds geo-targeted Google Search URLs so you can see how rankings differ by place.
How does location-based Google search simulation work?
Google exposes several URL parameters that control the geographic and language context of a search: gl sets the country of results, hl sets the interface language, and uule encodes a specific canonical location for city-level targeting. anywhereserp constructs these parameters from Google's official Geotargets dataset and opens the resulting search on google.com in your own browser.
Is anywhereserp free to use?
Yes. The tool is completely free, requires no account, and has no usage limits. It is supported by unobtrusive advertising.
Does the tool collect or store my searches?
No. There is no server-side logging of your queries. Everything happens in your browser. The only data stored is an optional list of your recent locations, which is kept in your browser's localStorage on your own device and never transmitted anywhere. You can decline this or clear it at any time.
Who is this tool for?
It is built for SEO specialists, digital marketers, PPC managers, and business owners who need to check how their website or their competitors rank in specific markets. Because Google personalizes and localizes results, a search from your own city rarely reflects what a user in another country sees.
Can I compare search results on mobile versus desktop?
The location comparison works for the standard desktop results page. Google determines whether to serve a mobile or desktop layout from the device's User-Agent, which a browser redirect cannot change, so true mobile-versus-desktop comparison requires a server-side approach that is on the roadmap.
Why do search results differ between countries?
Google tailors results to a user's location, language, and regional index. Local businesses, map packs, language of content, currency, and even which sites rank can all change from one country to another. Comparing two locations side by side makes those differences visible.